About the training program
42.03.01 Advertising and Public Relations prepares specialists capable of shaping the image of brands and companies, managing interaction between organizations and the public. The program combines marketing, creativity, media planning, and PR, allowing you to master the skills of copywriting, content marketing, audience analysis, and promotion in the digital environment.
What do graduates do?
Graduates work in advertising and communication agencies, PR departments, media, press services of state and private companies, marketing departments of brands, in creative industries. Professions: PR manager (public relations manager). Advertising Specialist / Advertising Manager. Content Marketer / Content Manager. Press Secretary. Copywriter / Speechwriter. Media Planner / Media Buyer. Brand Manager.
