Advertising and public relations

V.N. Tatishchev Astrakhan State University
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4
Contract-based places
11
places on a budget basis
0
Cost of tuition per year

About the training program

42.04.01 Advertising and Public Relations. The direction (profile) "Public Relations in State and Municipal Management" prepares experts capable of effectively managing the information space in the state and non-profit sectors, building communications between the state and society. Graduates gain skills in strategic planning and image management of territories, working as press secretaries, advisors, or press service specialists.

What will they teach you?

  • Разработка и реализация коммуникационных стратегий для государственных структур.
  • Управление репутацией, купирование негативной информации, работа в условиях кризиса.
  • Выстраивание диалога с органами власти, лоббирование общественных интересов.
  • Управление государственными аккаунтами, работа с социальными медиа (SMM), работа с информацией.
  • Анализ общественного мнения, медиамониторинг, социологические исследования.

What do graduates do?

Graduates are in demand in government bodies (ministries, administrations), state budgetary institutions, corporations and foundations, political parties, election campaign headquarters, non-profit organizations, public councils, and press services of law enforcement agencies. Professions: Press Secretary (government agencies, ministries, administrations). Specialist/manager of the press service or public relations department. GR-manager (specialist in interaction with government authorities). PR-advisor, image maker. Media Planning Specialist. Information Policy Specialist.

Pass score on budget

2025
85
2024
81
2023
95

Entrance exams

Exam 1 of 1

Advertising and Public Relations Theory and Practice

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