Applied Informatics. Focus (profile) "Digital Marketing and Data Analysis"

V.N. Tatishchev Astrakhan State University
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10
Contract-based places
20
places on a budget basis
0
Cost of tuition per year

About the training program

09.03.03 Applied Informatics. The direction (profile) "Digital Marketing and Data Analysis" prepares IT specialists capable of applying analytical methods, algorithms, and modern digital tools for managing business processes, optimizing marketing strategies, and working with big data (Big Data).

What will they teach you?

  • Сбор, обработка и визуализация данных с использованием специализированного ПО.
  • Настройка рекламных кампаний, поисковая оптимизация, работа с CRM-системами.
  • Проектирование и внедрение информационных систем для маркетинга.
  • Изучение поведения потребителей в цифровой среде.

What do graduates do?

The program ensures demand at the intersection of IT and marketing, allowing graduates to work in modern digital business: IT companies, marketing and advertising agencies, in the banking sector and financial organizations, E-commerce (online stores, marketplaces), in the analytical departments of large corporations. Professions: Data Analyst / Marketing Analyst Digital Marketing Specialist Business Process Automation Manager Web Analyst Product Manager (in IT)

Pass score on budget

2025
176
2024
135
2023
139

Entrance exams

Exam 1 of 3

2. Mathematics

Exam 2 of 3

1. Computer science/physics

Exam 3 of 3

3. Russian language

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